Win more customers with smart selling tools and
techniques
Focus your marketing, win customers and build sales with these sophisticated
selling tools and techniques.
If you're a small or medium-sized business, it may be your only chance
to achieve this level of marketing savvy and to compete effectively against
larger companies with more people and resources devoted to marketing. And
if marketing is your job, whether you're at a big company or an ad agency,
MarketingBuilder offers an easy, effective way to analyze your current
marketing efforts and improve their effectiveness, as well as providing
you with a library of powerful tools, time-saving pre-formatted documents,
and answers to your marketing questions.
Marketing Plans
If you need to write a professional level marketing plan, MarketingBuilder
Interactive provides six different models. Your choices are a marketing
plan for Business-to-Business, Consumer Products, Consumer Services, Non-Profits,
Retail Stores, and Internet.
Tools for Every Day
MarketingBuilder Interactive also includes tools useful to your
every day marketing tasks -- advertising and direct mail analysis, press
releases, and co-marketing agreements. All said, there are more than 50
prepared, editable documents and spreadsheets enabling you to plan, implement,
and track every aspect of any size marketing plan or program.
You'll find the methods and formulas, the words and advice to help you
target your customers, analyze your competition, determine the future value
of a customer, name and launch new products or services, and select an
advertising agency. You'll find all the tools you need to analyze and track
your programs.
Expertise from many sources
In creating MarketingBuilder they turned to a team of industry
experts for the know-how in MarketingBuilder Interactive, like Alexander
Hiam, noted author of Marketing for Dummies, the Vest Pocket
Marketer and co-author of the Portable MBA in Marketing; and
marketing professionals from some of the world's most respected companies.
Mark Jordan, a former marketing manager with HP, Radius, and Sun Microsystems
added depth to both ends of the marketing spectrum.
Also gathered are materials and best marketing practices from award-winning
ad agencies, Fortune 500 companies, and fast-track small businesses who
created dramatic impressions with small budgets. And all these documents
are organized in one place to make your work easier, faster and more efficient.
The structure is here, just fill in the blanks...
It's easier than you'd think
MarketingBuilder provides the tools to help you organize, develop,
track, measure and control your marketing and advertising efforts. You'll
find dozens of customizable spreadsheets, schedules, forms and reports.
Pre-formatted templates save you hundreds of hours of research and typing,
and every blank space is filled with tips and even sample sentences to
point you in the right direction. Analysis templates are already set up
to add, calculate percentages and produce ratios, so all you have to do
is plug in the numbers. You'll learn "how to" as you go, using the checklists,
hints and tips, sample documents and reports as you squeeze the most out
of your marketing and sales investments. Everything a smart manager needs
to create and run a successful marketing campaign is included. The Reference
Manual offers more than you can imagine.
You have everything you need for planning direct-response ads, telesales,
pricing, bundles, and tradeshows. Easy-to-edit documents, spreadsheets,
budgets, and schedules with on-screen advice from marketing pros help you
maximize your investments in advertising, alliances, brand development,
direct-mail, international, new product launches, merchandising, positioning,
PR, promotions, retail, and web banners.
Projects Or Complete Marketing Programs. Highlights:
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MarketingBuilder takes you through every aspect of marketing analysis, from
customer profiles and demographics to competitive analyses. It
produces a comprehensive Market Analysis Report too.
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Gives you expert advice on every aspect of
marketing communications, from advertising to trade shows. Works
with you to build a Marketing Communications Plan.
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Handles sales forecasting, budgeting,
management and strategies.
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Creates an effective, workable Sales Plan.
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Helps you budget all of your marketing
efforts, and analyzes performance, provides a Break-Even Analysis,
Competitive Comparison Matrix, and more.
Gives you a primer in advertising with advice
on creative content
and execution. A special "How to Create a Better Catalog" bonus
feature gives you expert, practical creative and marketing advice.
Like a Complete Marketing Team in Box
With MarketingBuilder Interactive you can plan, implement, track
and analyze your programs with just one package. You have the marketing
sophistication you need to build sales, right at your fingertips.
Organize your plans and let the software do the math. Work smarter,
more efficiently...and more profitably.
Ad Agencies/ Executives
Blow your client's socks off with your attention to detail and careful
use of their money.
Business Development Manager
Apply your strategy and support your position to make better deals
faster.
CEOs
Substantiate expectations and forecasts for investors, partners.
CFOs
Make your own job easier - make your team show you the math!
Competitive Analysts
Track your own marketing, and keep tabs on the competition as well.
E-Commerce Managers
Know where the profits will come from and how you will track results.
Marketing Managers
Orchestrate and stay up-to-date on each marketing group and your overall
strategy.
Not for Profit Managers
Make your most important task easier, and be ready with reports for
prospective contributors.
Product Managers
Keep marketing in sync with reality. Collaborate, plan and organize
for the best return on your marketing investment.
Strategic Alliance Managers
Prioritize and measure your opportunities. Prepare to seize opportunities
as they arise.
"It's the best tool I've invested in during
my career. Every marketeer owes it to themselves. Better than any seminar
or research study."
- Deborah Schall, Long
Beach, CA
"If I really did my marketing right I could
avoid a lengthy sales cycle, I wouldn't waste money on unnecessary advertising
gimmicks, and my salespeople would invest their time more efficiently…
now that's actually possible."
- Pat Napoles, President,
PBN Publications
"We don't have the resources to afford a marketing
staff. It's a one-man show here, and I'm it. MarketingBuilder gives me
the tools to plan, execute and measure the effectiveness of our programs.
Now I feel and look like I have a staff of experts. Thank you."
- Andrew Morse, Marine
Conservation Institute
Product images may differ from actual product appearance. 
"Marketing Builder v2.2")
