Obama Trying To Reach Gamers… Using Video Games! Now That’s Change We Can Believe In!
October 15th, 2008 by acoleman
People who have been ignoring their civic duty and have been spending more time gaming than being involved in the shaping the future of our country, your days are numbered.
Last week while gamers were pealing out in Burnout Paradise, a new title released by EA; they noticed when passing one of those hairpin turns an Obama campaign billboard rising in the distance. It has recently been confirmed that Barack Obama is indeed the first Presidential Candidate to purchase ad space inside a video game. according to the Associated Press Obama has paid for add space in 9 EA titles, including Madden 09, and Burnout Paradise.
“I can confirm that the Obama campaign has paid for in-game advertising in Burnout” Holly Rockwood, the director of corporate communications at Electronic Arts stated “like most television, radio, and print outlets, we accept advertising from credible political candidates.” She also went on to say “Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.”
The idea of advertising within video games is a relatively new concept and was less than a consideration for candidates 18 months ago. Although some may say Obama is sending mixed messages through these ads; seeing how he had stated earlier that parents should cut back on their children’s game time, maybe it is just his less than subtle way of motivating gamers to get involved.
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October 20th, 2008 at 11:16 am
This is just another example of how out of control political campaigning has become. Advertising in video games?? With all of the slanderous ads out there against all political figures, how do you know whats even true anymore?