Branded DVD+R offers a write-once format with up to 4.7GB of storage capacity and a recording speed of 16X. This equates to the storage capacity of seven CD-R/RWs and the potential to store thousands of digital photographs or approximately two hours of digital video. Ideal for both the consumer or business professional with data intensive, high-performance application needs, these discs can be read by DVD+RW drives, and can be played back in the majority of DVD-ROM drives and DVD Video players in use today. Ideal for combined storage of music, video and data, transfer of video and large capacity data files, Internet downloads and massive archival storage. Plus, with DVD+Rs, information is permanently recorded and cannot be erased or altered.